Over 350 million wild animals are trafficked globally each year. In Brazil, the pace has been growing exponentially—not due to collectors in foreign countries but due to the patterns of social media behavior.
Through a Data Intelligence research, we discovered that a large portion of searches for purchasing wild animals are directly linked to content engagement on social media.
The more users watch, like, and share cute animal videos, the more Instagram's algorithm shows, spreads, and monetizes such profiles. This, in turn, leads to more people purchasing more animals.
To break this circle, Ampara Silvestre Institute launched Wild Algorithm, an algorithm reset movement to stop people and the platform from fueling animal trafficking.
Credits:
Agency: Edelman
CCO: Judy John, Mattias Ronge, Stefan Ronge
ECD: Felipe Braz
ACD: Marcelo Conde, Eiji Kozaka
Head of Art: Albert Botelho
Creative team: Clara Barrios, Andrea Ales
Production: TANGO Directors
Awards:
Cannes Lions 2024 (Social & Influencer - Social Listening & Insight) - Bronze
Cannes Lions 2024 (Sustainable Development Goals - Life on Land) - Shortlisted
Eurobest 2024 (Social & Influencer > Social Listening & Insight) - Silver
Eurobest 2024 (Social & Influencer > Single Market Campaign) - Shortlisted
El Sol 2024 (Organic Reach & Influence campaigns) - Bronze
El Sol 2024 (PR - Use of Social Media) - Shortlisted
El Sol 2024 (PR - Digital Communication) - Shortlisted
El Sol 2024 (PR - Mobile) - Shortlisted
El Sol 2024 (Sustainable Development - Purpose) - Shortlisted
El Sol 2024 (Health - Animal Welfare & Veterinary) - Shortlisted
Creativepool 2024 (Social Good) - Grand Prix
Creativepool 2024 (Data) - Gold
Gerety Awards 2024 (Work for Good Cut > PR) - Shortlisted
The Lovie Awards 2024 (Honoree in the Best Use of Data) - Finalist
Cresta Awards 2024 (Social & Influencer): Bronze
Cresta Awards 2024 (Social Impact): Shortlisted
The Drum Awards 2024 (Social Media - Data Insights): Silver
Premios WIN 2024 - Best Use of Data - Gold
Premios WIN 2024 - Best Digital Campaign - Silver
El Ojo Iberoamérica 2024 - Creative Data - Gold
The Luum Awards 2024 - Planet > Protecting Life On Land - Gold
The Luum Awards 2024 - Planet > Protecting Life On Land - Grand Prix
The Anthem Awards 2024 - Sustainability, Environment & Climate > Use of Data - Silver
The Anthem Awards 2024 - Sustainability, Environment & Climate > National Awareness Campaign - Silver
Shorty Impact Award 2024 - Platform > Instagram - Crowned Winner
Shorty Impact Award 2024 - Cause > Animal Rights & Welfare - Crowned Winner
