To celebrate the first manufacturing of the Jaguar Land Rover outside UK, Land Rover recorded an unprecedented journey that covered four regions of Brazil and show particularities of Brazil and the Brazilian people. In addressing stories and experiences, the material became branded content and transformed into a TV series with four episodes with 25" each showed on Channel OFF, Globosat. The premiere were in November 2015 and was presented to the public with the title "Filhos deste Solo - Children of this Land."
Art direction and definition of the visual language:
Double page ad for the premiere:
The campaign website were weekly updated with more information, videos and exclusive pictures of each episode. The updates were simultaneous with the episodes broadcast.
In social media we show more information of each episode, besides exclusive photos taken by the own Land Leaders. Canvas Facebook example of the creative journey:
Agency: Spark44 São Paulo - Brazil
Creative Director: Claudio Arriagada
Copywriters: Eugene Liang
Art Directors: Albert Botelho, Claudio Arriagada
Account Manager: Gisela Ramos Monteiro, Leticia Thenard
Production: Bossa Nova Films
Directed by Georgia Guerra-Peixe and Irmãos Meirelles