While mayonnaise is the most popular condiment in the UK, the major fries seller in the country, McDonald’s, does not offer mayo as a dip. 
Though doesn’t serve mayonnaise as a dip, they do serve hundreds of other items. Among them we found The Mayo Chicken burger, which includes… Mayo. In all McDonald’s restaurants and the McDonald’s app, you can customise your Mayo Chicken burger and remove ingredients until there's only one left - mayonnaise. 
With this find, we launched The Mayo McHack - a hack that finally gave the UK their well deserved mayonnaise with their fries at McDonald’s.
Credits:
Agency: Edelman
CCO: Judy John, Mattias Ronge, Stefan Ronge
ECD: Jamie Cordwell, Andrew Simon
ACD: Simon Lublin, Martin Noreby
AD: Albert Botelho
Head od Production: Lucie Hackman
Producer: Mimi Inglis
Awards:
Cannes Lions 2023 (Brand Experience & Activation) - Silver
Cannes Lions 2023 (PR) - Silver
Cannes Lions 2023 - 8x Shortlist
Creativepool Awards (PR) - Gold
LIA (Creativity in PR / Food & Beverage) - Gold
LIA (Creativity in PR / Best local/Regional/National Market) - Gold
LIA (Creativity in PR / Best use of events or stunts) - Bronze
Cresta Awards (The OMG Award) - Gold
Cresta Awards (Medium / Creative Commerce) - Gold
Cresta Awards (The Juror Award)
The Lovie Awards (Best PR Campaign) - Gold
Epica Awards (Promotions & Incentives category) - Silver
Epica Awards (Humour category) - Bronze
Eurobest (Print & Publishing > Single Market Campaign) - Gold
Eurobest (Social & Influencer > Cultural Insight) - Silver
Eurobest (Brand Experience > Customer Retail) - Silver
Eurobest (Social & Influencer > Single Market Campaign) - Bronze
Eurobest (Direct > Single Market Campaign) - Bronze
European Excellence Awards 2023 (Food & Beverage) - Winner
D&AD (Digital & Social Media > User Participation) - Graphite Pencil
D&AD (Direct > Press & Outdoor) - Wood Pencil

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