Totally "closed", London was in Lockdown for the last 6 months.
Not even a single bar, shop, gallery or pub were open. That happened until May 19th when finally the Lockdown was over and everything open again.
In order to celebrate and share this moment with the entire city, Coca-Cola took over the world famous London Underground, inviting all the passengers to open up the city and enjoy a world of sensations, something the brand knows very well how to do it.
Agency: MRM/McCann Spain
CCO: Miguel Bemfica
Creative Director: Pepe Garcia
Head of art: Rafael Merino
Art Director: Albert Botelho
Copywriter: Chema Costas
Motion Graphics: Claudia Jara
Creative Director: Pepe Garcia
Head of art: Rafael Merino
Art Director: Albert Botelho
Copywriter: Chema Costas
Motion Graphics: Claudia Jara
