Taking advantage of the fact that green was the color of 2017, FAD (Foundation for Aid against Drug Addiction) along with Publicis España launched the Green Constancy campaign.
The objective of the campaign was to invite and make young people understand the importance of having goals in life, changing their attitude, creating goals and practicing more and more constancy to overcome challenges.
Several Spanish cities illuminated its most emblematic buildings in support of the cause.
In order to get the young people involved, we converted the graphics of the campaign into a chroma-key that was broadcasted in MUPIS through the cities, where through video simulation, a person could see how far they can go with the constancy of their actions.
Campaign website:
Agency: WYSIWYG - Publicis Group Spain
